Masco Corporation Appoints Brad Hiranaga as Chief Marketing Officer 

Masco Corporation appointed Brad Hiranaga as Chief Marketing Officer. Hiranaga will report directly to President and Chief Executive Officer Jon Nudi and serve as a member of Masco’s Executive Committee.

The newly created role reflects Masco’s continued focus on strengthening the capabilities that drive long-term growth across its portfolio of trusted brands. 

By aligning marketing, commercial excellence, digital acceleration and customer capabilities under a single executive leader, Masco is strengthening its enterprise growth platform, creating greater opportunities to leverage insights, scale best practices and accelerate innovation across its businesses.

As Chief Marketing Officer, Hiranaga will lead Masco’s enterprise brand growth strategy, overseeing marketing, commercial excellence, digital acceleration and customer capabilities that strengthen brands, deepen customer and consumer insights, enhance commercial effectiveness and create long-term value across the company.

Hiranaga brings over 25 years of experience leading brand growth, business transformation and customer strategy across the consumer products, hospitality and outdoor industries. He joins Masco from Marriott International, where he served as Senior Vice President, Global Brand, Experience & Design. Before Marriott, Hiranaga spent over 15 years at General Mills in senior brand leadership roles before ultimately serving as Chief Marketing Officer. He later served as Chief Brand Officer at high-growth outdoor brand Cotopaxi.

Throughout his career, Hiranaga has built iconic brands, developed high-performing organizations, and helped companies transform how they grow by combining customer insights, innovation, digital capabilities, and commercial excellence.

He has been recognized as one of Forbes’ Most Influential CMOs and Business Insider’s Most Innovative CMOs. He also serves on the Board of Directors of Vimergy, a direct-to-consumer wellness company.

“Brad is an exceptional leader with a proven ability to build iconic brands while helping organizations transform how they grow,” said Jon Nudi, President and Chief Executive Officer of Masco. “His combination of strategic vision, commercial leadership and customer-first thinking makes him the ideal leader to help strengthen our capabilities and accelerate Masco’s next phase of growth. We are thrilled to welcome him to our leadership team.”